From August 4 until August 17, children shopping with their families in Tesco stores will be able to pick up free fruit at checkout.
This continues the work of Tesco’s Stronger Starts Fruit & Veg for Schools programme, and the supermarket expects to give away over 3.5 million apples over two weeks.
Millions of customers will also be offered the chance to earn extra Clubcard points and vouchers by choosing to buy more fruit and vegetables. These can then be converted into bonus points and vouchers.
The campaign, developed in partnership with the British Nutrition Foundation and backed by Health Secretary Wes Streeting MP, also includes:
- Free fruit for kids in Tesco stores from 4–17 August
- Millions of customers be able to earn extra points through new Clubcard Challenges on frozen fruit and veg, beans and pulses.
- New Clubcard Prices and offers across the summer on fruit, veg and healthy lunchbox snacks, on top of weekly Fresh 5 offers on five-a-day basics.
- A revamped 5-a-day hub on the Tesco Real Food website to provide recipe ideas and inspiration.
The campaign will run across Tesco stores and online to help incentivise customers to make healthier choices through offers and recipe inspiration.
Ashwin Prasad, UK CEO, Tesco, said: “We understand that for many, there are barriers that make healthy eating feel hard. We want to help our customers make small changes that amount to big health benefits for themselves and their families.
“That’s why we’re setting out to make healthy choices easier every day, starting with new offers and support for families in store this summer.
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“We’re bringing customers new ways to earn Clubcard points and vouchers as a fun and engaging way to help them towards their five-a-day, on top of new and existing great value offers on healthy staples.”
Health and Social Care Secretary, Wes Streeting, added: “Obesity has doubled since the 1990s and costs our NHS £11 billion a year. Unless we curb the rising tide of cost and demand, the NHS risks becoming unsustainable. But we can’t do this alone.
“The declining health of the nation requires a national mission, working with all parts of our society – from industry to influencers – to reverse the decline and make sure that kids today grow up to be part of the healthiest generation ever.”
